Julie Watson is a researcher, by both training and inherent curiosity. She has conducted focus groups, ethnographies, play-testing sessions, and one-on-one interviews in the U.S. and internationally in a variety of areas involving children and parents of children from infants to teens. In addition, she has advised on brand strategy directions, served as an educational consultant, and developed curricula for television and mobile devices. She has worked both within and as an external consultant for entertainment, edtech, and consumer product companies. She understands balancing the idealism of the perfect concept with the practicalities of execution
Julie loves getting on the floor with kids (or sitting around a table with older kids or with caregivers) to figure out what makes them tick. She knows that there is more to determining what will and won’t work for kids than asking a question and reporting the answer. Over 20 years of working with kids has taught her how to read beyond what is said and to determine a set of recommendations for future direction on a product or project.
After completing her undergraduate work at Stanford, she received her PhD in developmental psychology from the University of Michigan.