“I am passionate about understanding people, sorting out the differences between what they say and what they actually do, and then connecting the dots to leverage insights into actionable, pragmatic guidance. “


CEO and Chief Connector

Miriam Alexander believes strongly that it is her job to derive a story from the myriad strands respondents offer, rather than having them rationally answer questions. She continues to pioneer new methods and techniques to better serve her clients and holds a patent for an online approach she developed to learn more from consumers.

As a robust insights executive who thrives on the human connection underlying qualitative work, Miriam has never met a problem without intrigue. She thrives on hard questions and complicated challenges, combining innate curiosity, ability to connect and lateral analytic abilities to move her client’s initiatives forward.

Miriam brings 20+ years of experience on both the agency and client side in myriad industries; she understands the pressures facing corporate insights teams. Previous roles have found her leading Insights at the likes of XO Group and Yahoo! Media. Most recently, Miriam served as SVP and General Manager of the Qualitative Division at LRW. She is living proof that you can build a career with a Philosophy major, earning her B.A. from Wellesley College.


SUSAN LIEBEL, Project Management

Ace project manager with a love for brand and storytelling.

A veteran of life stage media, Susan has handled insights and marketing over a 20+ year career centered around cross-platform media. Specializing in developing marketing + research strategies, she has collaborated on positioning of numerous flagship industry studies and sales research/retention directives over the past decade. At her core, Susan’s a problem solver who thrives on seamlessly managing challenging workflow and identifying key insights that continue the brand journey in personalized and authentic ways.

Susan earned dual BS/BA degrees in Business | Marketing + Communications | Radio/TV/Film from Rowan University.


Fusing an understanding of actionable insights and human understanding.

Mary combines over 18 years in insights and marketing research with her work towards a graduate clinical psychology degree.  She has a passion for learning about people and helping them tell their stories. She’s an expert in both quantitative and qualitative methodologies and has done research on the ground in France, Japan, and Argentina, adapting to all types of situations and people. Her core belief is that being with people is the best way to learn from them and generate meaningful insights.

Mary worked at LRW/Material for 18 years prior to joining Go Deep Strategy, has a BA in Marketing from John Carroll University, and is currently getting her MA in Clinical Psychology from Antioch University Los Angeles.  She is also the author of three self-published novels.


Analytic mind with a particular orientation for marketing strategy.

Combining expertise in both market research and marketing strategy over her 11 year career, Nicole led and conducted in-house quantitative and qualitative research before transitioning to corporate stakeholder roles prior to joining Go Deep. Her experience translating deep consumer understanding into the development of profitable, consumer-centric marketing campaigns informs her analytic work. Nicole has a deep curiosity for uncovering the rationale underlying consumer decisions and translating those insights into actionable takeaways.

Nicole graduated Towson University with her BS in Business Administration with a Marketing concentration. She worked at Stanley Black & Decker and Capital One serving in both marketing research and strategy roles for 10 years before joining Go Deep Strategy.


Developmental Psychology PhD with a keen understanding of children and families

Julie Watson is a researcher, by both training and inherent curiosity. She has conducted focus groups, ethnographies, play-testing sessions, and one-on-one interviews in the U.S. and internationally in a variety of areas involving children and parents of children from infants to teens. In addition, she has advised on brand strategy directions, served as an educational consultant, and developed curricula for television and mobile devices. She has worked both within and as an external consultant for entertainment, edtech, and consumer product companies. She understands balancing the idealism of the perfect concept with the practicalities of execution

Julie loves getting on the floor with kids (or sitting around a table with older kids or with caregivers) to figure out what makes them tick. She knows that there is more to determining what will and won’t work for kids than asking a question and reporting the answer. Over 20 years of working with kids has taught her how to read beyond what is said and to determine a set of recommendations for future direction on a product or project.

After completing her undergraduate work at Stanford, she received her PhD in developmental psychology from the University of Michigan.

MARY LYNN WEBSTER, Administrator

Organizational whiz who keeps everything sorted

Before joining the GoDeepStrategy team, Mary Lynn held multiple roles at The Association of Corporate Growth Los Angeles, where she worked closely with the ACGLA executives and board in achieving association goals and assisting 650+ Investment Bankers, Private Equity and Service Provider members in supporting their business. Mary Lynn enjoys working on coordinating high quality client collaborations. She’s a problem solver who thrives on directing workflow while targeting key events and challenges.

Mary Lynn holds a BA in Business Computer Information Systems from Arizona State University. She has held various chapter positions over 30+ years within the Young Presidents’ Organization and is currently a forum moderator.

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