Philosophy and Methods
Challenges and Issues we enthusiastically tackle domestically and internationally
New Product Development: from Innovation through Execution
Branding: Architecture, Equities and Migration
Communication: What should we say, are we saying it
Audience/Target Understanding and Illumination: Innovation and Ideation
Trend spotting: the new and the next
Qualitative Boutique at the Intersection of Insights and Strategy
Guiding Principles
We don't believe in the superficial; our name is who we are
Hard questions are engergizing
Method agnostic, but out from behind the one way mirror wherever possible
It's our job to do the work
Show me / Tell me
Client side
+
Agency side
of insights experience
YEARS
20+
Miriam Alexander
LEAD PRINCIPAL
Annenberg Communications PhD
Social psych / child development PhD
COLLABORATORS INCLUDE
B2B; B2C; diverse category / industry experience
Lateral thinkers who like connecting disparate dots
Pop culture junkies
Nimble and creative thinking and moderation - we know which rabbit hole to go down and we're quick on our feet
Collective of Experienced, Robust, Researchers
We've done our share of segmentations, but love the human connection found in Qualitative. We're the ones doing your work because we love it.
Anthropologist
WE ARE
In a world where 'everyone does everything', what differentiates us? Curiosity.
Connection.
Insight.
Scenario
Standalone Qual
Iterative Qual
Qual + Quant Partnerships
Methods
Focus groups
Digital ethnnographies
Stakeholder scavenger hunts
Immersion sessions
Blogging
Co-creation sessions
Ethnographies
Logitudinal connections
Workshops / ideation sessions
Shopalongs
IDIs / in person and webcam
Outlier tours
Immersion
Cultural roundtables
House parties
Techniques are triggers
What matters is knowing what to use when and employing them skillfully. Here are some we use but most of ours are custom built for every project:
Nudge Identification
Projective exercises
Collaging
Storytelling
Journey / decision parsing
How We Approach Qual
PROJECT DESIGN
Reaction to stimulus, capturing feelings / behaviors? Both?
Marriage between budget and ideal
PROJECT MANAGEMENT
Anticipate, plan for changes
Clients get what they before they ask
PARTICIPANT RECRUITING
Screeners and recruiting agencies aren't enough
Do we want outliers or the middle?
FIELD WORK
Connect via conversation and the right exercises
Be nimble, think on the fly
ANALYSIS + REPORTING
Story development and agreement
Deliverables tailored to YOUR culture
Want More?
LET'S TALK